By Mara Ashford
Disclosure: We may earn a commission when you buy through links on this page. These custom logo products come from our own GlitchMan2 shop on Zazzle, and buying through our links costs you nothing extra.
The holidays come fast for a small business. One day it is October, and then it is the Wednesday before Thanksgiving. Suddenly you need a sale sign, gifts for your team and something nice for your best customers, all at once. That’s why we put together 10 custom logo products that cover it all.
So this year, let’s start early. This list pulls together 10 custom logo products that work as one set. In fact, we call it the curb-to-counter kit. First, the outside signs bring people in. Then the inside pieces, such as coasters, napkins, napkin bands and stickers, show your brand once they walk through the door.
Best of all, every item works the same way. You upload your logo, and you’re done. Plus, there’s no design class and no long phone call with a print shop.
How the Curb-to-Counter Kit of Custom Logo Products Works
Think of your shop as a short walk. A shopper sees your yard sign from the street. Next, they spot the sale cling on your window. After that, they step inside and set a coffee down on a coaster with your logo. Finally, they leave with a bag sealed by your logo sticker.
Each step tells the same story, because each piece carries the same logo. That’s why a kit beats one random sign. It also makes great gifts for your staff and your regular customers.
Two dates matter most this year. Black Friday is Friday, November 27, 2026. Small Business Saturday is the next day, November 28. In fact, the U.S. Small Business Administration lists Small Business Saturday on that date and calls it part of the busiest shopping season for small shops.
A quick note on prices: Sales change prices often, so we say “from” a price or leave it out. Always check the live price on the product page.
Part 1: The Curb (Signs That Bring People In)
These five custom logo products work outside. Their job is simple. In fact, they help people notice you while they drive or walk past.
1. Black Friday Sale Yard Sign
This Black Friday Sale yard sign says one thing, and it says it loud: SALE, in big red letters. Your logo sits right under it. So drivers see the sale first and your name second, which is the right order for a busy street.
It’s from $25.05. Also, keep in mind that a yard stake is not included. If you need one, Zazzle sells stakes as a paid add-on, so add it to your cart when you order.
2. Black Friday Window Cling
Not every shop has a lawn. If you rent a spot in a strip mall or on Main Street, your window is your sign. This Black Friday Sale window cling puts the same message on the glass, at eye level, where people walk by.
At from $8.25, it’s also the easiest item on this list to add. Pair it with the yard sign, and your Black Friday message shows up twice before anyone opens the door.
3. Small Business Saturday Sale Yard Sign
The day after Black Friday belongs to small shops. This Small Business Saturday Sale sign tells people you’re one of them. It has a big SALE line and a clear spot for your logo.
Many shoppers go out that Saturday on purpose to find local stores. So a sign that says the day’s name out loud can help them pick you. It’s from $25.05, and again, the stake is a paid add-on.
4. Shop Local Small Business Saturday Sign
This Shop Local Small Business Saturday sign has a softer feel. It adds “Shop Local” under the sale line, which works well if your shop is known in the neighborhood. You might set it by the door while the sale sign stands out at the curb.
It’s also from $25.05. Want something bigger for a fence or the front of your building? There’s a matching Small Business Saturday outdoor banner too.
5. Shop Local Chamber Yard Sign
Are you part of a local chamber of commerce or a main street group? Then this Shop Local chamber yard sign is a nice fit. It says “Shop Local” with a town name line and your logo below. The sample shows a town name, so check the text when you upload your logo and set it to your own town.
Since it isn’t tied to one sale day, you can leave it up all season. It’s from $25.05. For a bigger look, the same design comes as a Shop Local outdoor banner, from $65.65.
Part 2: The Counter (Branding They See Inside)
Now the shopper is in the door. Here’s where your logo keeps working. These items are small, but they add up to a shop that feels put together. Plus, most of them double as gifts.
6. Custom Logo Stone Coasters
Coasters are the gift people actually keep. This Happy Holidays sandstone coaster has a green wreath around your logo. It looks good on a client’s desk long after the season ends.
Prefer a plain one you can use all year? The plain custom logo sandstone coaster is just your logo on stone. For November, there’s also a Thankful for Our Customers coaster. That one makes a sweet thank-you for loyal buyers.
The holiday coaster is from $13.05. For example, use them on your counter, or tie a few with a ribbon for your team.
7. Custom Company Logo Dinner Napkins
Hosting a customer night, a staff party or a Black Friday coffee table? These custom company logo dinner napkins keep your brand on the table. They’re simple: white napkins with your logo printed on them.
Because the design is plain, they work for any event all year, not just the holidays. They’re from $59.10. Order them along with the signs, and your party table matches your front window.
8. Thankful for Our Customers Napkin Bands
Napkin bands are a small touch that people notice. These Thankful for Our Customers napkin bands wrap around a napkin with your logo and a short thank-you. Put them on the dinner napkins above, and you have a table that looks planned, not thrown together.
They’re from $11.12. The same store also has Happy Holidays, Happy Thanksgiving and Halloween versions, so you can switch them out as the season moves along.
9. Custom Company Logo Round Stickers
This is the hardest-working item on the list. A round custom logo sticker can seal a gift bag, close a box or top a pastry box. Every package that leaves your shop then carries your name out the door.
It’s from $10.80. For example, keep a roll by the register, and use them on staff gift bags too. Just upload your logo, and you’re done.
10. Happy Holidays and Halloween Logo Stickers
Finally, give your packages a seasonal look. This Happy Holidays logo sticker puts your logo in a holly frame. It’s from $10.45, and it turns a plain brown bag into a holiday gift.
Since this post goes up in early October, there’s still time for Halloween too. The Happy Halloween logo sticker has a bright pumpkin next to your logo. Use it on treat bags for kids who stop by on October 31.
Order Early: Signs Need Shipping Time
Here’s the honest part. Signs and banners are printed to order, and then they have to ship. So the week before Black Friday is not the time to start. By then, you’ll be busy with stock, staff and a hundred other things.
Instead, order your signs in October if you can. Before you check out, look at the delivery date Zazzle shows for your address. If the date feels tight, pick a faster shipping option or order sooner. Also, smaller items like coasters and stickers make good gifts, so you might order them at the same time and check one more thing off your list.
Your Holiday Kit, in One Afternoon
You don’t need all 10 custom logo products. Still, even three or four of them make your shop look ready. For example, a yard sign, a window cling and a roll of stickers already cover the curb, the window and the bag.
Once you upload your logo, the hard part is over. After that, it’s just picking your favorites. For more ideas, see our list of junk removal banners that bring in more customers, which uses the same idea for service businesses.
Happy selling, and here’s to your best holiday season yet.
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